As the Toridoll Group expands its business through the development of new business formats, store openings, and overseas expansion, its contacts with and influence on local communities are also expanding. In order to be trusted by the local community and society as a whole and to fulfill our responsibilities as a good corporate citizen, we are facing social issues and undertaking a variety of initiatives.
Social Contribution Management System
Toridoll Holdings has established a Sustainability Promotion Department directly under the President and CEO, and the CSV (Creating Shared Value) Division is responsible for promoting the Toridoll Group's social contribution activities, conducting sustainability activities across the entire company.
The activities are mainly focused on five themes: "Coexistence with the local community," "Support for the next generation," "Social welfare," "Support for culture and sports," and "Support for the earthquake disaster." The CSV Section plans, manages, and promotes the activities, while creating an environment in which employees working at the head office and stores can take volunteer leave and participate in the activities.
Promotion of volunteer activities
The Toridoll Group in Japan supports the creation of an environment where all employees and partner staff can participate in a variety of volunteer activities.
We have established a new "Volunteer Leave System" that grants up to five days of paid leave per year to all employees of the Toridoll Group in Japan, regardless of whether they are full-time employees or partner staff, if they meet several conditions, such as having been with the company for one year or more.
■ Eligible volunteer activities
・Consolation and care activities at social welfare facilities
- Activities to support skill acquisition training for people with physical and mental disabilities
・Activities to support the learning activities of children with physical and mental disabilities
・Activities such as reading aloud, Braille translation, and sign language interpretation
・Activities to support disaster recovery efforts
・Activities for nature and environmental protection
・Activities to support recovery from the pandemic
2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
Volunteer leave Number of participants (persons) | 35 | 7 | 12 | 34 |
Results of Activities
2021 | |
|---|---|
Expenditure on social contribution activities (Yen) | 57,234,718 |
- Community, social welfare (yen) | 37,139,708 |
- Next generation (yen) | 433,480 |
-Culture and sports (yen) | 19,417,722 |
ーEarthquake support (yen) | 243,808 |
*The aggregation classification has been changed from FY2021.
*In calculating activity expenditures for fiscal 2021, expenses for employees using the volunteer leave system are also included.
*During volunteer leave, employees other than those from the CSV department mainly worked in kitchen trucks to provide support for about 6 hours.
*Regarding next-generation support, the cost was reduced because classes were held remotely in 2021 to prevent the spread of the new coronavirus infection.
2020 | |
|---|---|
Expenditure on social contribution activities (Yen) | 25,595,875 |
No. of Marugame Udon Classes | 53 (Breakdown: 34 times supporting medical workers, 7 times supporting children's cafeterias, 5 times supporting the Shikoku Island League, and 7 times supporting other causes) |
Harmonious coexistence with the local community
Regional Revitalization Comprehensive Partnership Agreement with Marugame City
Marugame City, Kagawa Prefecture is a special place for the Toridoll Group, which founded Marugame Seimen with the desire to spread the excitement of hand-made and freshly made Sanuki udon. For that reason, we have been supporting the restoration of the stone walls of Marugame Castle and putting up Marugame City tourism posters at Marugame Seimen's roadside shops. I am a cultural tourism ambassador.
We will further strengthen this relationship, and in April 2022, we will conclude a comprehensive partnership agreement for regional revitalization with Marugame City under the theme of "co-creative regional revitalization". We are promoting the regional revitalization of Marugame City with nine themes such as tourism, arts and culture, child-rearing support, and remote island development.
Toridoll Holdings and Marugame City Regional Revitalization Comprehensive Partnership Agreement
~ “Co-creation” regional revitalization by local governments and companies in the post-corona era ~
1: Matters related to industry, tourism, art culture and sports promotion
2: Promotion of dietary education and health promotion
3: Matters related to the safety and security of the community and living
4: Regarding disaster countermeasures
5: Things related to remote island reconstruction and immigration
6: Child care support
7: Support for the elderly
8: Environmental measures
9: Other matters related to regional revitalization and improvement of citizen services
Started efforts in "Sanuki Hiroshima" as part of remote island development
In 2021, Toridoll Holdings started construction work in Sanuki Hiroshima, Marugame City, including the renovation of the Onoe House, which is certified as a Japanese Heritage Site, with the concept of ``Toward an island full of handmade crafts...Sanuki Hiroshima.''
In February 2022, in order to realize the islanders' desire to "get closer to the original scenery of the vibrant Sanuki Hiroshima," employees of Toridoll Holdings will move to the island and carry out activities that are closer to the islanders. is starting.
Utilization of the corporate version of the hometown tax payment and the formation of the “Three Islands Future Route Co-Creation Project”
Toridoll Holdings has implemented the 2022 corporate version of the hometown tax payment in order to connect it to Sanuki Hiroshima's "Remote Island Revitalization Support Project". At the tax payment presentation ceremony, we provided freshly made udon noodles made with tempura made from colorful vegetables harvested in Sanuki Hiroshima to the islanders and project members.
In the future, Toridoll Holdings will participate in this project itself, positioning the three years from 2022 to 2024 as an intensive revitalization period, and working to increase the number of visitors and immigrants to the remote islands.
Concluded a comprehensive cooperation agreement with Hokkaido Biei Town and Biei Town Agricultural Cooperatives
Marugame Seimen believes that the use of ingredients from Biei Town will lead to the realization of a sustainable local community by strengthening collaboration and cooperation of resources and know-how in various fields of Biei Town and JA Biei. , concluded a comprehensive partnership agreement in June 2021.
In May 2022, we provided school lunches in collaboration with Marugame Seimen at seven municipal elementary and junior high schools in Biei. We provided noodles using wheat from Biei, fried kitsune and soup stock from Marugame Seimen, kombu, and kitsune udon noodles using onions from JA Biei, which the children enjoyed.
In addition, in June 2022, we held an udon class for students of Biei High School and JAs, and provided free udon noodles in a kitchen car to Biei landscape volunteers.
Concluded a comprehensive partnership agreement with Tokushima Prefecture, JA Zen-Noh Tokushima, and Tokushima Brand Promotion Organization
We concluded a comprehensive partnership agreement with the aim of creating a sustainable local community by promoting local resources, mainly agricultural, livestock and fishery products, and promoting the added value of the "Tokushima Brand".
We are considering a variety of initiatives, including strengthening menu development and deployment using sudachi, a specialty product that represents Tokushima Prefecture, food education activities through udon classes for children, and supplying relief supplies in the event of a disaster. .
We concluded a comprehensive partnership agreement with the aim of creating a sustainable local community by promoting local resources, mainly agricultural, livestock and fishery products, and promoting the added value of the "Tokushima Brand".
We are considering a variety of initiatives, including strengthening menu development and deployment using sudachi, a specialty product that represents Tokushima Prefecture, food education activities through udon classes for children, and supplying relief supplies in the event of a disaster. .
For the next generation
Shokuiku activities through an udon-making experience class
The Toridoll Group is actively involved in food education activities to teach children the joy, importance, and dignity of food.
We hold outreach classes at schools and other locations, as well as hands-on classes where participants can actually make udon noodles. Marugame Seimen also operates a permanent experience facility and holds "Children's Udon Classes" where participants can apply to experience the udon in-store, and many children and their families participate in these programs.
The Toridoll Group will continue to carry out food education activities to support the healthy growth of children.
TORIDOL Sustainable Business Contest
The Toridoll Group is holding a business plan contest aimed at university students across the country, who are the young people who will lead the future.
As social sustainability and the resolution of social issues are required in all positions, students who have yet to enter the workforce can gain the perspective of social business that will be required in the future by experiencing planning a sustainable business in an existing company. At the same time, it will be an opportunity for students at the Toridoll Group to gain innovative business ideas.
Part of the sales of Kamaage udon was donated, and the school building was donated.
From 2015 to 2016, Marugame Seimen implemented the "Myanmar School Project," donating 1 yen for every serving of kamaage udon noodles sold domestically, and donated approximately 13 million yen to help build elementary schools in Myanmar.
During the construction of the school building, volunteers, including employees of Toridoll Holdings, went to the site to help with the process and interact with local children who will be attending the elementary school. Even after the school was completed, they continued to interact with the local children by holding drawing classes and participating in sports together.
*Currently, interactions are being refrained from due to the COVID-19 pandemic.
social welfare
Various social welfare support by kitchen car
Kitchen cars travel all over Japan throughout the year in order to deliver handmade and freshly made Marugame Seimen even in areas where there are no stores or where it is difficult for customers to visit.
For example, an elementary school child who ate Marugame Udon for the first time on a trip to Kagoshima City wrote a heartfelt essay about his impressions. In March 2022, we wanted to respond to that desire, and in March 2022, the first kitchen car landed on Amami Oshima, where there are no Marugame Seimen stores.
In fiscal 2021, we provided a total of 4,630 meals of udon 28 times to children's cafeterias, medical workers on the front lines of COVID-19, special nursing homes for the elderly, schools, and local governments.
Initiatives for Children's Cafeterias
Toridoll Holdings supports children's cafeterias that provide children with the joy of eating and rich meals. However, in 2021, due to the spread of the new coronavirus infection, it was difficult to hold the children's cafeteria itself.
Therefore, after consulting with the members of the Social Welfare Council, we started providing free food as a food pantry from September 2020. In fiscal 2021, we provided 3,440 food items (total amount: 1,769,683 yen) free of charge to the Marugame City Council of Social Welfare, the Shinagawa Ward Council of Social Welfare, and the Saitama Children's Cafeteria Network.
Received an award for community welfare service from the Shinagawa Ward Council of Social Welfare for more than three years of support through food
In November 2021, Toridoll Holdings received a letter of appreciation from the Shinagawa Ward Council of Social Welfare at the Community Welfare Contribution Award.
Toridoll Holdings was previously headquartered in Osaki, Shinagawa Ward, and even after moving to Shibuya Ward, they are still engaged in various food-related activities in Shinagawa Ward.
For example, in cooperation with the children's cafeteria in Shinagawa Ward, we donate food such as food pantries, provide udon noodles in kitchen cars, and carry out food education activities.
Toridoll Holdings Awarded Certificate of Appreciation
Support for culture and sports
Support for an independent professional baseball league in Shikoku
The Toridoll Group has signed a partnership agreement with Shikoku Island League Plus, an independent professional baseball league, since the fiscal year ended March 2020. Under the theme of "Make Shikoku an island full of dreams and smiles," we will revitalize the Shikoku region through baseball. We will continue to help you stay connected.
We actively support "culture and sports," such as the "Toridoll Cup Championship" and the "TORIDOLL Rookie of the Year Award," which provide excitement and fun for athletes, and provide freshly made udon noodles at the stadium in a kitchen car. I'm here.
PR support for Marugame Uchiwa, a traditional craft
In Marugame City, Kagawa Prefecture, there is a local product called "Marugame Uchiwa", which is a national traditional craft. In order to publicize the appeal of Marugame Uchiwa, which is the handiwork of this craftsman, the Kagawa Uchiwa Cooperative Federation, Kagawa Prefectural Marugame High School, and the government are collaborating. I was.
Specifically, together with the students, we created a poster that communicates the charm of the event. From July to September 2021, posters were displayed at 649 Marugame Seimen roadside stores, and events such as handing out actual fans were held.
Earthquake support
Emergency support at the time of disaster with Shibuya City
In December 2021, Toridoll Holdings signed an "Agreement on Emergency Food Assistance in Times of Disaster" with Shibuya Ward.
Under this agreement, when a disaster occurs in Shibuya Ward, it is assumed that udon, etc. prepared at stores in the Marugame Seimen Ward and kitchen cars will be provided to evacuation centers at the request of the Ward.
We hope that evacuees and those involved in disaster response will be able to enjoy hot udon noodles and help them revitalize themselves even a little.
Support for Reconstruction of Marugame Castle’s Stone Walls
Since 2011, President and CEO Takaya Awata has served as Marugame City's culture and tourism ambassador.
The 2018 torrential rains in western Japan severely damaged the stone walls of Marugame Castle, the symbol of Marugame City. Therefore, in 2020, the Toridoll Group donated a total of 2,233,801 yen to Marugame City for reconstruction support.
In fiscal 2021, we conducted a fundraising activity for the employees of Toridoll Holdings, donating 243,808 yen.
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