The Toridoll Group is a company that supplies food to people around the world, with natural resources at the core of its business, and recognizes the importance of protecting the environment and the rich nature.
For this reason, the Group takes biodiversity-friendly procurement and animal welfare initiatives into consideration. As a member of the natural ecosystem, we are working to reduce the environmental burden through our business and coexist with nature.
Basic Approach to Biodiversity
The Toridoll Group benefits greatly from the natural environment and recognizes that we have an impact on the environment through our business. For this reason, the Group will strive to maintain and conserve biodiversity by paying attention to the following points.
・Consider the impact on biodiversity through business
・See biodiversity from a global perspective
・Strive to develop environmentally friendly products and services
・Consider the impact on biodiversity in the supply chain
・Internal and external education on biodiversity and communication with stakeholders
*This idea is based on the Ministry of the Environment's Guidelines for Private Sector Engagement in Biodiversity.
Use of FSC certified paper
We sympathize with the concept of High Conservation Value Forests (HCVF) and procure FSC-certified materials to contribute to sustainable timber production while maintaining current ecosystems. For example, Marugame Seimen's special takeout paper containers use forest-certified, environmentally friendly paper (FSC® certified).
Collaboration with Marine Wildlife Conservation Organizations in the United States
Marugame Seimen in the United States has partnered with the Oceanic Society, a non-profit organization dedicated to protecting marine wildlife and habitats, to donate 20% of its sales on Earth Day, April 14, 2021, to the Oceanic Society. Made a donation to its Blue Habits program that supports ocean health.
Animal Welfare Policy
As a company that deals with food, we at the Toridoll Group have a deep gratitude for the blessings of life and recognize our responsibility to it. We believe it is important to consider animal welfare for livestock throughout the entire supply chain.
The TORIDOLL Group supports the "Five Freedoms" basic principles set out by the World Organization for Animal Health (WOAH) and will promote procurement from livestock raised in accordance with these principles.
The Five Freedoms:
1. Freedom from hunger, malnutrition and thirst;
2. Freedom from fear and distress;
3. Freedom from heat stress or physical discomfort;
4. Freedom from pain, injury and disease; and
5. Freedom to express normal patterns of behavior.
The TORIDOLL Group engages in animal welfare initiatives based on the following three standards of conduct with due attention to the sanctity of life.
1.We will comply with the laws and regulations of each country and region that apply to animal welfare. In addition, we conduct procurement activities with consideration for international frameworks regarding animal welfare.
2.We will support the promotion of livestock breeding management, production system improvement and technological innovation based on this idea.
3. We will strive to improve animal welfare through promotion of traceability, information disclosure, and dialogue with stakeholders.
Initiatives relating to Egg-laying Hens
The Toridoll Group strives to source sustainable eggs in accordance with its animal welfare policy.
We are already using 100% cage-free eggs in the UK (Marugame Seimen, SHORYU) and the US (Marugame Seimen), and Pokeworks, which operates mainly in North America, will also complete the switch to cage-free eggs in fiscal 2023. Franco Manca, which joined the Toridoll Group in fiscal 2023, also uses cage-free eggs in all products except cakes. The Real Greek also uses 100% cage-free eggs. All of our brands in other countries and regions (excluding Japan) 1) All eggs (shell eggs and processed eggs) used by the end of fiscal year 2030 ² to cage-free eggs.
The following stores use 100% cage-free eggs (as of June 2025).
・UK (Marugame Seimen): 9 stores
・UK (SHORYU): 10 stores
・America (Marugame Seimen): 19 stores
・Pokeworks: 77 stores
・Franco Manca: 70 stores (for all products except cakes)
・The Real Greek: 28 stores
In Japan, we strive to procure eggs raised in accordance with the Ministry of Agriculture, Forestry and Fisheries' "Technical Guidelines for Raising and Managing Laying Hens." In fiscal 2022, we will first switch to 100% cage-free eggs for all raw eggs used at 10 Marugame Seimen stores, and then at 3% of all stores in fiscal 2023. Furthermore, by fiscal 2024, we will have introduced a significant amount of cage-free eggs at 4% of all stores. We will strive to contribute to cage-free raising by continuing to hold dialogue with government agencies, associations, and others.
Furthermore, in fiscal 2024, we will once again promote understanding of animal welfare as part of our internal education, primarily among employees of our overseas business divisions. In fiscal 2025, we plan to promote understanding through the Sustainability Promotion Committee, chaired by the Representative Director and President and consisting of directors, executive officers, division heads of the holding company, presidents of domestic subsidiaries, and chief division heads of overseas subsidiaries.
We will work with governments, producers, and various stakeholders to promote cage-free and other animal welfare measures as appropriate, in accordance with the standards and social environment of each country or region.
*¹ For new brands that will be added in the future, we will consider a separate goal of transitioning to cage-free eggs, taking into consideration the situation, etc. Brands in which our company owns less than 50% of the shares will not be included.
*² This does not include egg ingredients in other companies' products, processed eggs, or additives.
* This does not include cases of serious incidents such as the spread of avian influenza or natural disasters.
(First published in September 2022)
Visit to a poultry farm and dialogue with livestock farmers
In order to understand the actual situation of cage-free egg farming, Toridoll Holdings conducted inspections of the cage-free egg farms from which we procure eggs and interviewed livestock farmers in June 2024, following up on the 2022 fiscal year.
We inspected the chicken coop, taking into consideration the "Technical Guidelines for the Raising and Management of Laying Hens," and found that the chickens had free access to sufficient water and feed, that the coop was open, well-ventilated and bright, had a surface area where they could take dust baths, and that the chickens were seen to be moving around healthily.
On the other hand, we also heard about the difficulties of managing individual chickens when raising them in a free-range environment, as well as the increased labor costs for livestock farmers.
We will continue to engage in dialogue with livestock farmers and work to collaborate.
Efforts to improve animal welfare for pigs
The Toridoll Group recognizes the importance of sourcing pork for improved animal welfare without the use of sow gestation stalls.
Therefore, in some regions, we are partially sourcing from suppliers who are phasing out sow gestation stalls.
[This page was last updated on June 1, 2025]
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